WordPress that works for your business, not against it.

Most WordPress problems aren't WordPress problems — they're developer problems. I build custom plugins, themes, and features for businesses that need reliability, speed, and clean code they can actually maintain. One senior developer, one flat rate, no runaround.

Start a conversation See how I work
16 yearsshipping production code
$120/hrflat, all-inclusive
Full-stackfront to infrastructure

You've probably been here before.

A plugin that "almost" does what you need. A theme that looked great until your content went in. A freelancer who disappeared mid-project. An agency that charged $15,000 for something that breaks every time WordPress updates.

I fix these situations — and I build things properly so they don't happen again. My clients come back because the first project worked, the code held up, and they didn't have to think about it.

What I build

Custom plugins
Payment gateways, booking engines, membership systems, CRM integrations, custom admin tools — built around your exact business logic. No bloated off-the-shelf plugins with 40 features you don't need.
Themes
Conversion-focused themes from your design files or a rough brief. Block editor support, sub-second load times, and built so your marketing team can update content without filing a support ticket.
Custom features
REST API integrations, headless WordPress with Next.js or React, WooCommerce customisation, multisite architecture, complex ACF workflows — the technical work that makes everything else possible.
Rescue & repair
Performance audits, security remediation, migration from broken setups, plugin conflict resolution. If your site is slow, hacked, or falling apart — I'll diagnose the real issue and fix it properly.
Ongoing care
Retainer-based maintenance at the same rate. Core and plugin updates, uptime monitoring, incremental improvements. Most clients keep 4–10 hours per month. No lock-in contracts.

How engagements work

01

Discovery

Free 30-minute call. I listen, ask questions, and follow up with a written scope and honest estimate within 48 hours.

02

Plan

Detailed technical spec with milestones. You approve before any billable work starts. No ambiguity, no scope creep.

03

Build

Weekly staging demos. Transparent time logs. Direct Slack or Teams access. You see real progress, not slide decks.

04

Ship

QA, performance testing, zero-downtime deploy. Full code handover with docs. 30 days post-launch support included.

Pricing

$120 AUD / hr

One rate. Everything included. No separate line items for "project management" or "QA" or "deployment." You're paying for a senior developer who handles the full stack — and you're paying less than half what an agency would charge for the same work.

Request an estimate for your project →

  • Architecture, development, and code review
  • Staging environment and weekly progress demos
  • Git version control and technical documentation
  • Performance optimisation and security hardening
  • 30-day post-launch warranty
  • Direct access — you talk to the person writing the code
  • Full source code ownership on payment
  • Flexible engagement — scale up, pause, or stop anytime

Client outcomes

"We'd been through two agencies and a freelancer before finding Andy. He rebuilt our WooCommerce checkout in two weeks and it's been bulletproof since."
E-commerce director — Melbourne retail brand
+34%
checkout conversion
"Our site loaded in 6 seconds. Andy got it under 1.5. The performance audit alone paid for itself in recovered leads within the first month."
Marketing lead — Brisbane SaaS company
4× faster
page load speed
"I expected to need a full agency. Instead I got one person who understood the problem faster than anyone I'd spoken to, and charged a third of the price."
Founder — Sydney membership platform
60% less
vs agency quote

Common questions

Custom plugin development, theme builds, WooCommerce customisation, headless WordPress, API integrations, performance rescues, and security audits. If you need something built properly on WordPress — or fixed after someone else didn't — that's exactly what I do.
Transparent tracking with detailed task descriptions. You receive weekly time logs and fortnightly invoices. Every minute is accounted for — no rounding, no padding. You can also use our client portal to track tickets, hours, and invoices in real time.
Custom plugins: 2–4 weeks. Full themes: 4–8 weeks. Smaller features or fixes: same week. You'll get a realistic timeline in your proposal — I don't over-promise.
Entirely. All custom code is yours upon payment. You receive full source code, documentation, and Git repository access. No vendor lock-in, ever.
Available at the same $120/hr rate with no minimum commitment. Most clients keep 4–10 hours monthly for updates, monitoring, and incremental improvements. You can start, pause, or stop anytime.
Not at all. I work across APAC and international timezones regularly. Async communication keeps projects moving, and we'll find overlap hours for live calls.

Good WordPress development shouldn't be this hard to find.

Tell me what you're working on. I'll get back within 24 hours with an honest assessment of whether I can help — and if I can't, I'll tell you that too.

Start a conversation
Currently accepting new projects for Q2–Q3 2026